2005-07-26T03:54:00.000-07:00

http://www.paolyta.com.tw/index.htm

Though personally I am not an energy drink lover, the ads of Paulyta, especially BULLWILD series (蠻牛), entertain me a lot. I enjoy watching the TV commercial ads of Bullwild because it depicts the life of the laboring people vividly, often in an exaggerating way. Obviously, the target audience for the Bullwild are people from the laboring classes. So, the Law of Association is employed in that all the characters in the TV commercials are the laborers, who the the target audience can identify themselves with. Besides, the Motivated Sequence is also applied in many of the Bullwild series. First, the commercial begins with a special setting to draw the audience's attention. (Attention step) In the process of the story, the message is being conveyed to the audience again and again: you are tired and you need something to restore your energy. (Need step) Then the need of the exhausted man is satisfied by being offered a bottle of Bullwild. (Satisfaction step) After that, the focus is on the man drinking the Bullwild, feeling completely refreshed and energetic (Visualization step) The commercial comes to an end with a catchy slogan, "Are you tired?" meaning you should get one Bullwild to boost your energy (Action step)

Maybe I should get one Bullwild after finishing this assignment! Are you tired??
Though personally I am not an energy drink lover, the ads of Paulyta, especially BULLWILD series (蠻牛), entertain me a lot. I enjoy watching the TV commercial ads of Bullwild because it depicts the life of the laboring people vividly, often in an exaggerating way. Obviously, the target audience for the Bullwild are people from the laboring classes. So, the Law of Association is employed in that all the characters in the TV commercials are the laborers, who the the target audience can identify themselves with. Besides, the Motivated Sequence is also applied in many of the Bullwild series. First, the commercial begins with a special setting to draw the audience's attention. (Attention step) In the process of the story, the message is being conveyed to the audience again and again: you are tired and you need something to restore your energy. (Need step) Then the need of the exhausted man is satisfied by being offered a bottle of Bullwild. (Satisfaction step) After that, the focus is on the man drinking the Bullwild, feeling completely refreshed and energetic (Visualization step) The commercial comes to an end with a catchy slogan, "Are you tired?" meaning you should get one Bullwild to boost your energy (Action step)

Maybe I should get one Bullwild after finishing this assignment! Are you tired??

Paulyta:boost your energy!